Rice Fortification and Distribution: A Need of the Hour in Andhra Pradesh, India

B. Kishore Babu *

K . L. Business School, KLEF, Vaddeswaram, Guntur, Andhra Pradesh, India.

Govardhan Sai

K . L. Business School, KLEF, Vaddeswaram, Guntur, Andhra Pradesh, India.

Madhukar Reddy

K . L. Business School, KLEF, Vaddeswaram, Guntur, Andhra Pradesh, India.

*Author to whom correspondence should be addressed.


Abstract

Malnutrition among mothers and children in India is extremely high. Every second woman in the nation is anaemic, and every third child is diminutive, according to the Food Ministry. On the Global Hunger Index (GHI), India ranks 94th out of 107 countries, placing it in the ‘serious hunger' category.  In the Indian state of Andhra Pradesh, micronutrient deficits are frequent among mothers and children. According to the NFHS-5 survey, In Andhra Pradesh, 59 % percent of non-pregnant women in the age group of 15-49 years are anaemic.  63.2 percent of children in the age group of 6 to 59 months are anaemic. 53.7 percent of pregnant women under the age of 35 are anaemic. Food fortification is consideration to be one of the most valuable ways to put a stop to malnutrition. Food fortification is a low-cost method that has been shown to provide health, economic, and social benefits. Rice is the most effective vehicle for reaching the poorest people and one of only two staples that can contain a spectrum of minerals and vitamins when properly enriched. Rice fortification activities are most successful when collaborations are developed between the civic and private sectors, as well as other parties who can help with sponsorship, management, capacity building, implementation, and regulatory oversight.

Keywords: Malnutrition, fortification, anemia, rice fortification, food fortification, Andhra Pradesh


How to Cite

Babu, B. K., Sai, G. and Reddy, M. (2021) “Rice Fortification and Distribution: A Need of the Hour in Andhra Pradesh, India”, Journal of Pharmaceutical Research International, 33(51B), pp. 48–54. doi: 10.9734/jpri/2021/v33i51B33510.